parallel x sku

The Parallel Collective partners with SKU to Support the Fall ‘25 Cohort of Emerging Brands

Greenville, SC — November 18 — The Parallel Collective, the product content engine for growing consumer brands, is excited to announce its partnership with SKU, the nation’s premier consumer products accelerator. As part of the Fall 2025 program, Parallel Group will support all eight founders in the cohort: 18 Chestnuts Soups, cMoss Beauty, DOGISTRY, FocusFuel, Lotza, Thanks Danks, Ulu Foods, and Wild Monkey Bar.

Product pages remain one of the most overlooked drivers of early-stage growth. Research shows that the quality of a brand’s product page can influence more than 70% of buying decisions across retail and e-commerce. For emerging founders, that clarity often becomes the difference between early traction and stalled momentum.

To help equip the cohort for this stage of their journey, Parallel will award two content packages, one to the Judges Choice Award winner and one to the Fan Favorite. These packages include a full suite of high-quality studio, lifestyle, and feature-first visuals built for clarity, conversion, and retailer compliance.

“Great brands don’t fail because of bad products, they fail because the story isn’t clear on the digital shelf,” said Marco Carrizales, Chief Growth Officer of Parallel. “SKU continues to elevate some of the most promising emerging brands in the country. We’re excited to help this cohort strengthen their product page content and move into their next phase with sharper assets, stronger retail readiness, and the confidence to scale.”

Parallel specializes in fast, flat-rate product page content packages designed for clarity, conversion, and scale. Their focus is simple: give founders the retail-ready assets they need to launch and grow with confidence.

For more information, visit theparallelco.com.